Privacy Policy

Overview

Watertite Company, Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us via SMS/text messaging.

Information We Collect

Advertising Measurement

We use Google Ads conversion measurement to understand which ads lead to completed instant roof estimates, roofing appointment requests and phone calls. Google may use cookies and similar technology to associate an ad click with a request. Call tracking may display a Google forwarding number that routes to WaterTite and measures connected call length. Our estimate-completion and appointment-request events include opaque identifiers and the website page address; they do not include your name, email, phone number, project notes or roof property address. Enhanced conversions and ad-personalization signals are disabled for this implementation. This measurement is not loaded when your browser sends Global Privacy Control or Do Not Track. We also record which website form submitted your inquiry and its advertising reference in our customer-management system. Our first-party advertising-reference storage lasts up to 30 days, contains no contact form contents, and respects those browser privacy signals. Learn more about how Google uses advertising data.

How We Use Your Information

We use the information we collect to:

• Provide and improve our home improvement services
• Communicate with you about your projects and appointments
• Send service updates, confirmations, and reminders
• Process payments and manage billing
• Respond to your inquiries and provide customer support
• Send promotional materials (only with your consent)
• Comply with legal obligations

Information Sharing and Disclosure

We do not sell, trade, rent, or share your personal information, SMS opt-in information, or phone numbers for SMS purposes to third parties. We may share your information only in the following circumstances:

• With service providers who assist us in operating our business
• When required by law or to protect our rights
• In connection with a business transfer or merger
• With your explicit consent

SMS Data Protection: We specifically do not share, sell, or distribute SMS opt-in information or phone numbers provided for SMS communication purposes to any third parties for marketing or other purposes.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights and Choices

You have the right to:

• Access and update your personal information
• Opt out of marketing communications
• Request deletion of your personal information (subject to legal requirements)
• File a complaint with relevant authorities

Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.